Some more important facts to know About SEO

Importance of Google Web Master tools 

• Find out how Google sees your site
• Analyze search data
• Receive alerts in your inbox
• Check who links to you
• Tell Google about your site

What is robots.txt and its use...!!!
The robots.txt file is used to instruct search engine robots about what pages on your website should be crawled and consequently indexed. Most websites have files and folders that are not relevant for search engines (like images or admin files) therefore creating a robots.txt file can actually improve your website indexation.
A robots.txt is a simple text file that can be created with Notepad. If you are using WordPress a sample robots.txt file would be:
User-agent: *
Disallow: /wp-
Disallow: /feed/
Disallow: /trackback/
“User-agent: *” means that all the search bots (from Google, Yahoo, MSN and so on) should use those instructions to crawl your website. Unless your website is complex you will not need to set different instructions for different spiders.
“Disallow: /wp-” will make sure that the search engines will not crawl the WordPress files. This line will exclude all files and foldes starting with “wp-” from the indexation, avoiding duplicated content and admin files.
If you are not using WordPress just substitute the Disallow lines with files or folders on your website that should not be crawled, for instance:
User-agent: *
Disallow: /images/
Disallow: /cgi-bin/
Disallow: /any other folder to be excluded/
After you created the robots.txt file just upload it to your root directory and you are done!


html and XML site map difference,
HTML sitemaps for humans + search engines (like any other webpage)HTML sitemap is used to list all hyperlinks of different sections and pages of your blog/website. These hyperlinks are normally listed hierarchically and they may provide description for each link


XML sitemaps for search engines.It allows webmasters to inform search engines about URLs in your blog/website for easy indexing. XML sitemap is created for search engines but not for humans.

Reasons to Use Google Analytics

Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew.

Why you should be using Google Analytics

1. Measuring your website performance over time. Using Google Analytics, you can easily compare your site’s performance with its past performance over a specific time period. We like to compare both this month versus last month, and how we’re performing this year versus the same time last year.
2. Visitor loyalty. It’s great if your website is getting tons of hits, but if those people visit once and never return then something isn’t resonating with your target audience. Analytics tracks all visitors to your website and determines how many are first time visitors versus returning visitors.
3. Integrate your adwords account. If you already have a Google AdWords account, you can integrate it with analytics to collect campaign, ad group or keyword specific data. The data collected includes cost, conversions, impressions, clicks and whether the ad resulted in a sale. You can even see your profit margin for each ad that led to a sale.
4. Dashboard customization. The basic Analytics dashboard comes with all kinds of useful tidbits of data; including, most popular pages on your site, visitors, bounce rate, time on site, traffic sources, etc. But, there’s a lot more to Google Analytics than the dashboard. These other metrics, such as the Adwords overview, top landing pages, goals, and the keywords entered into internal search must be accessed manually from the left hand navigation bar. If you find you use manually accessible features often, you can add them to your dashboard using the ‘add to dashboard’ button at the top of the page. Once you’ve added something to your dashboard, it will stay there until you choose to remove it. It’s also possible to rearrange your dashboard to your preferred layout.
5. Internal search. If you have an internal search bar on your website, Analytics tracks exactly what people are typing into that field to find things on your website. It also tracks what page they were on when they made the search, and where they ended up after completing the search.
6. Assign access to your account. You can give people two types of access to your Analytics account. Administrator access gives key people full access to your account, whereas read-only privileges allow people to run reports, but they are unable to make any changes or access your website specific Analytics code.
7. Set goals. It’s easy to set up a goal for almost anything you would like users to do on your website; including, visiting a certain page, making a purchase, signing up for your newsletter, ad conversions, etc. This will give you a clear idea of whether people are taking the steps on your website that you would like them to follow.
8. Scheduled reports and easy exportation. If you can never remember to check your Google Analytics account, it’s possible to set it up so that regular reports get emailed to your inbox. Or, you can schedule reports to regularly be emailed to key employees, in a variety of handy formats. It’s also possible to export your data in a CSV file where you can view and manipulate it in Excel.
9. Funnel visualization. This is a great tool that allows you to see when visitors are backing out of the conversion process on your website. For example, it lets you know if most people quit trying to buy your product at the shopping cart step, or if people stop signing up for your newsletter when they realize how much personal information they have to divulge. This information lets you know what it is about your conversion processes that are deterring your customers.
10. Bounce rates. The bounce rate is the number of people that immediately leave your site after landing on it. You can look at the bounce rate for each individual page to determine which ones are ‘sticky’. If the majority of people land on a page of your website and leave right away, you may want to rethink the copy or layout of that particular page.

Some Important Things to be Remember in SEO

SEO Blog

Title- 5 to 15 Words

Description- 200-225 characters

Keywords- 150 words

In content we can use 2-3% keyword proximity.

Title -  Use company is name and ur important keywords u can use comma and dash.

Meta discription- This is unique indroduction of our product,site or service etc.

Meta key words - Meta keywords are imprtant factor in on page seo so first of all resarch on keywiords and target the keywords on ur webpage releventyl and avoid spaming and stuffing.

Heading tags - Use h1, h2, h3, etc.for highliting  structure the main points on your pages.

main page text - Write about your subject matter. Avoid duplicacy matters

strong, bold or italics tags for targating keywords.

image alt tags - Each image on your page should have an alt tag because  alt tag will help crowler in chache images.

Url- should be relevent from ur site and short urls are easy to remeber.  Alwas keep in ur mind domain ext. because this the way u have to move to target ur bussines.

Keyword Density — 8% is excellent and avoid stuffing of keywords in content.

Content- Must be unique and duplicacy free. And easy to understand.

Keyword Prominence-  prominence is a measure of keyword importance that indicates how close a keyword is to the beginning of the page area. Prominence is determins how a keyword important for a site it should be use more than other keywords one can use synonyms of thes keywords.

Keywords Proximity-Keyword proximity means how close keywords that make up your key phrase are to each other.

Keyword Frequency-Frequency is the number of times your keyword is used in the analyzed area of a page. It does not depend on the total number of words on your web page, it’s an absolute count.

Yahoo! Slurp is the name of the Yahoo Search crawler.

Bingbot is the name of Microsoft's Bing webcrawler. It replaced Msnbot.

Googlebot- is the name of the search crwaler.

HTTP -is Hyper Text Transport Protocol.

URL- uniform resource locator.

RSS- Realy simple syndication.

WWW- World wide web.

HTML-Hyper Text Markup Language

"PDF" (Portable Document Format)

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