Google Algorithm Change Predictions in 2012 – Prepare your Website for the New Year 2012

2012, in my opinion, will see a decent proportion of Google’s updates refining the Panda update. Google is putting more and more emphasis on brands, with bigger brands getting more favourable results. Especially after the Panda updates – with similar content, we saw rankings drop for smaller brands (the review centre), while big brands remain untouched (trip advisor).
Here are a few things you can do to prepare your websites for 2012 algorithm updates.
1. Work on your brand, this is going to be big – in 2012, if it’s not going to be more content updates for Panda algorithm its going to be brand. Brand has been talked about for a while now, but the panda update really put an emphasis on this. Work on your own brand and Google will love you.

Panda Update

2. Review your website for duplicate and poor content – it’s not too late. Remove the large amounts of poor content you created to take advantage of Google before the Panda update. Replace them with quality pieces that are unique, helpful and engaging. More Panda will follow in 2012 to see how good you’ve been.
3. Engage socially – in 2010 everyone was talking about how social is going to affect SEO in 2011, who knew content was going to be the main focus? However, Social is not going anywhere, if not next year it will be the year after. Start early to avoid disappointment later.
4. Quality over quantity for links – An old one, but a good one. Google will eventually crack down the back link game, the first ones to go will be those with spammy back links and sites with enormous back links to referring domain ratios. Go after a few quality links and spend more time acquiring them.
5. Kept yourself up to date – Last but least, keep yourself up to date from the official source. Two websites you need to add to your RSS feeds or visit regularly are from Google themselves, the Inside Search Blog and Official Google Blog. The more you know, the better position you will be in to make changes.
2011 Dates when changes had taken place:
* Panda 1.0 – Feb 23, 2011 – Initial panda algorithm release, affecting 12% of search results.
* Panda 2.0 – Apr 11, 2011 – Rolled out to English search queries worldwide, integration of new signals.
* Panda 2.1 – May 9, 2011 – Minor changed not discussed by Google.
* Panda 2.2 – Jun 21, 2011 – Continued updates to Panda algorithm, updates were separate from main index and not in real-time
* Panda 2.3 – Jul 23, 2011 – Minor update to the Panda ranking factors.
* Panda 2.4 – Aug 12, 2011 – Rolled out to non-English search queries. 6-9% of sites affected in new countries.
* Panda 2.5 – Sep 28, 2011 – Changes unclear, huge ranking losses reported on some sites.
Minor panda updates affecting roughly 2% of search queries.
* Minor Panda updates – Oct 5, 2011
* Minor Panda updates – Oct 3, 2011
* Minor Panda updates – Oct 13, 2011
* Minor Panda updates – Nov 18, 2011

Some more important facts to know About SEO

Importance of Google Web Master tools 

• Find out how Google sees your site
• Analyze search data
• Receive alerts in your inbox
• Check who links to you
• Tell Google about your site

What is robots.txt and its use...!!!
The robots.txt file is used to instruct search engine robots about what pages on your website should be crawled and consequently indexed. Most websites have files and folders that are not relevant for search engines (like images or admin files) therefore creating a robots.txt file can actually improve your website indexation.
A robots.txt is a simple text file that can be created with Notepad. If you are using WordPress a sample robots.txt file would be:
User-agent: *
Disallow: /wp-
Disallow: /feed/
Disallow: /trackback/
“User-agent: *” means that all the search bots (from Google, Yahoo, MSN and so on) should use those instructions to crawl your website. Unless your website is complex you will not need to set different instructions for different spiders.
“Disallow: /wp-” will make sure that the search engines will not crawl the WordPress files. This line will exclude all files and foldes starting with “wp-” from the indexation, avoiding duplicated content and admin files.
If you are not using WordPress just substitute the Disallow lines with files or folders on your website that should not be crawled, for instance:
User-agent: *
Disallow: /images/
Disallow: /cgi-bin/
Disallow: /any other folder to be excluded/
After you created the robots.txt file just upload it to your root directory and you are done!


html and XML site map difference,
HTML sitemaps for humans + search engines (like any other webpage)HTML sitemap is used to list all hyperlinks of different sections and pages of your blog/website. These hyperlinks are normally listed hierarchically and they may provide description for each link


XML sitemaps for search engines.It allows webmasters to inform search engines about URLs in your blog/website for easy indexing. XML sitemap is created for search engines but not for humans.

Reasons to Use Google Analytics

Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew.

Why you should be using Google Analytics

1. Measuring your website performance over time. Using Google Analytics, you can easily compare your site’s performance with its past performance over a specific time period. We like to compare both this month versus last month, and how we’re performing this year versus the same time last year.
2. Visitor loyalty. It’s great if your website is getting tons of hits, but if those people visit once and never return then something isn’t resonating with your target audience. Analytics tracks all visitors to your website and determines how many are first time visitors versus returning visitors.
3. Integrate your adwords account. If you already have a Google AdWords account, you can integrate it with analytics to collect campaign, ad group or keyword specific data. The data collected includes cost, conversions, impressions, clicks and whether the ad resulted in a sale. You can even see your profit margin for each ad that led to a sale.
4. Dashboard customization. The basic Analytics dashboard comes with all kinds of useful tidbits of data; including, most popular pages on your site, visitors, bounce rate, time on site, traffic sources, etc. But, there’s a lot more to Google Analytics than the dashboard. These other metrics, such as the Adwords overview, top landing pages, goals, and the keywords entered into internal search must be accessed manually from the left hand navigation bar. If you find you use manually accessible features often, you can add them to your dashboard using the ‘add to dashboard’ button at the top of the page. Once you’ve added something to your dashboard, it will stay there until you choose to remove it. It’s also possible to rearrange your dashboard to your preferred layout.
5. Internal search. If you have an internal search bar on your website, Analytics tracks exactly what people are typing into that field to find things on your website. It also tracks what page they were on when they made the search, and where they ended up after completing the search.
6. Assign access to your account. You can give people two types of access to your Analytics account. Administrator access gives key people full access to your account, whereas read-only privileges allow people to run reports, but they are unable to make any changes or access your website specific Analytics code.
7. Set goals. It’s easy to set up a goal for almost anything you would like users to do on your website; including, visiting a certain page, making a purchase, signing up for your newsletter, ad conversions, etc. This will give you a clear idea of whether people are taking the steps on your website that you would like them to follow.
8. Scheduled reports and easy exportation. If you can never remember to check your Google Analytics account, it’s possible to set it up so that regular reports get emailed to your inbox. Or, you can schedule reports to regularly be emailed to key employees, in a variety of handy formats. It’s also possible to export your data in a CSV file where you can view and manipulate it in Excel.
9. Funnel visualization. This is a great tool that allows you to see when visitors are backing out of the conversion process on your website. For example, it lets you know if most people quit trying to buy your product at the shopping cart step, or if people stop signing up for your newsletter when they realize how much personal information they have to divulge. This information lets you know what it is about your conversion processes that are deterring your customers.
10. Bounce rates. The bounce rate is the number of people that immediately leave your site after landing on it. You can look at the bounce rate for each individual page to determine which ones are ‘sticky’. If the majority of people land on a page of your website and leave right away, you may want to rethink the copy or layout of that particular page.

Some Important Things to be Remember in SEO

SEO Blog

Title- 5 to 15 Words

Description- 200-225 characters

Keywords- 150 words

In content we can use 2-3% keyword proximity.

Title -  Use company is name and ur important keywords u can use comma and dash.

Meta discription- This is unique indroduction of our product,site or service etc.

Meta key words - Meta keywords are imprtant factor in on page seo so first of all resarch on keywiords and target the keywords on ur webpage releventyl and avoid spaming and stuffing.

Heading tags - Use h1, h2, h3, etc.for highliting  structure the main points on your pages.

main page text - Write about your subject matter. Avoid duplicacy matters

strong, bold or italics tags for targating keywords.

image alt tags - Each image on your page should have an alt tag because  alt tag will help crowler in chache images.

Url- should be relevent from ur site and short urls are easy to remeber.  Alwas keep in ur mind domain ext. because this the way u have to move to target ur bussines.

Keyword Density — 8% is excellent and avoid stuffing of keywords in content.

Content- Must be unique and duplicacy free. And easy to understand.

Keyword Prominence-  prominence is a measure of keyword importance that indicates how close a keyword is to the beginning of the page area. Prominence is determins how a keyword important for a site it should be use more than other keywords one can use synonyms of thes keywords.

Keywords Proximity-Keyword proximity means how close keywords that make up your key phrase are to each other.

Keyword Frequency-Frequency is the number of times your keyword is used in the analyzed area of a page. It does not depend on the total number of words on your web page, it’s an absolute count.

Yahoo! Slurp is the name of the Yahoo Search crawler.

Bingbot is the name of Microsoft's Bing webcrawler. It replaced Msnbot.

Googlebot- is the name of the search crwaler.

HTTP -is Hyper Text Transport Protocol.

URL- uniform resource locator.

RSS- Realy simple syndication.

WWW- World wide web.

HTML-Hyper Text Markup Language

"PDF" (Portable Document Format)

Loading Errors- 400

Access Errors- 401

Server Errors- 502

Other Errors- 408

Not Found - 404

Organic SEO Vs PPC

SEO Vs PPC

Organic SEO :

In organic search engine optimization, website owner or webmasters spend time and effort to get listed on top in major search engines. But natural optimization is much better than PPC campaign. It costs nothing. Only we spend time, follow the guidelines of search engines, and search some good websites to increase the backlinks of our website. We need also fresh content for our website pages means no duplicate or copied content. Long term market strategy is organic search engine optimization not PPC. Website owner always focus on nature search not PPC.

Advantages of Organic Search Engine Optimization :

1. Not require permanent investment in PPC campaign.
2. Organic search engine optimization delivers result for long time.
3. The traffic comes through organic search engine results is free and we can utilize the money in our other project without investing money in PPC campaign.

PPC :

It is time saving process and provides immediate results and very useful for the new business. Google and other search engines takes some times to crawl a new website. So it is better to get listed on top in sponsored ads in the search engines like google, yahoo and msn and other popular search engines. It needs good keyword selection to convert visitors into business and attractive content. It is the temporary solution to get traffic on the website. If you have money then you run PPC campaign else not.

We have lots of option to increase traffic and get good position in search engines. We have plenty of free articles directories, blogs. We could use these options to increase the backlinks of our websites. It takes time but only organic seo is the solution not PPC.

Advantages of PPC Campaign :

1. Instant result in business.
2. We can stop our PPC campaign any time.
3. We use any keyword to list our website.
4. We can send visitors to any landing page.
5. Perfect for time limited scheme.
6. It works with not well designed websites or whose ranking is low in search engines.

Basic Information for On Page Optimization

On page optimization is a term that describes the necessary changes made on a site to increase its presence online.

On-Page SEO Checklist:

    * Always start with keyword selection, research and testing
    * Meta Description tag
    * ALT tags
    * H1 tags
    * URL structure
    * Internal linking strategy
    * Content
    * Keyword density
    * Site maps, both XML and user facing
    * Usability and accessibility
    * Track target keywords
    * Expect results in 6-12 months

Avoid common on-page SEO mistakes such as:

    * Duplicate content
    * URL variants of the same pages
    * Off-site images and content on-site
    * Duplicate title tags

Avoid spammy SEO tactics such as:

    * Hidden text
    * Hidden links
    * Keyword repetition
    * Doorway pages
    * Mirror pages
    * Cloaking
Keyword analysis:
    Keyword search is an important part of an SEO campaign and the ranking of the site depends on the best keywords chosen. For this you can hire services of an SEO professional. They are able to identify the right keywords that will attract the search engine spiders and help to get a better ranking.


Quality and updated content:
    Fresh and interesting content is always useful to attract the visitors and providing relevant and genuine information is an impressive way to get back the visitors again and again.


Anchor text:
    They are click able texts that points to a particular website. They play a vital role in getting the higher ranks with all the major search engines.


Title tags:
    They enable the search engines to understand what your website is all about. Placing your main keywords or phrases into your title tag can help you attain a better ranking.

Summary for On Page oprimizatoion
On page optimization factors are directly related to the structure and the content of the website and it is about the techniques that make your web pages more search engine friendly. It is essential to gather enough information regarding on page optimization to assist you to build a strong foundation for a successful SEO campaign.

Use of keywords in the Domain name:
    While optimizing your website, it is better to keep in mind that using the selected keywords in the domain name is the initial and vital step in creating a website. The domain name should not be too long or too short.

Find out who is in the top ten for your keywords, research their sites, try to figure out what they are doing and you are not.



Complete your website aswell as you can.
- Find the best keyword density
- Meta description
- Have some blog for your site
- Get some reviews
- Get backlinks
- Build more links with high PR pages
- Submit your site to search engines and directory
- Create a SiteMap for your site and submit it to google
- Use Google Webmaster tools and analytics
- Make your contents totally genuine.

All the best to get best rank soon in google.

SEO Techniques

SEO Techniques,

SEO Techniques are a set of specific tasks that would be performed by a Search Engine Optimization Company, when employed by a Client who desires high search engine positions to attract targeted traffic, with the intention of increasing their conversion rates and brand awareness.

Effective Website Optimization should enable the Search Engines to Index a site, utilising the most relevant keywords, related to the content which is promoting the goods and services offered by the Client. Implementing successful SEO Techniques require's an extensive knowledge of logic and a very good understanding of the targeted market sector.

Search Engine Optimization must be focused towards Human visitors in order to achieve good quality traffic and conversion rates. Page Content should be specific, informative and relevant to a search query. Writing relevant, quality content is one of the most important factors or SEO Techniques, which will unlock the doors of your website to real visitors.

A website is a visual and graphic interface to a Company. The web designer will incorporate many skills including graphic design and expert coding to represent the Clients goods and services, to reflect the quality, expertise and brand of the Client. The foundation of strong SEO Techniques should be developed prior to the website design stage by an SEO Specialist. The combination of a professional web designer and SEO professional working in tandem will result in an effective Internet platform, for Search Engine Marketing.

The are many methods of installing good SEO Techniques, but be aware that there are bad techniques that should not be used and avoided at all cost.

Bad techniques include Hidden Text, Optimizing Irrelevant keywords, linking to bad neighbours, keyword stuffing and Doorway or Gateway Pages. These methods of SEO will reveal very little relevant traffic, bad conversion rates and have a high chance of getting your website banned from the search engine index. These methods are often used by "so called" SEO companies offering services at very, very cheap rates.

The Development of your Internet Marketing Strategy is an ongoing process, when optimizing for natural relevant search engine results. The SEO specialist will become an integral part of the Marketing Team.

Studying Market Trends and the analysis of competitors and consumers, combined with extensive keyword research will form the basis of the optimization methodology and will outline the SEO Techniques required for the Internet Marketing Strategy.

Key factors to combine within the SEO Project Plan are as follows;

Domain Name - Short names are easier to remember ! Include short Primary Keywords ! without hyphens were possible.

Domain Extension - .com or .net For the Global Market. Use .co.uk for UK Country specific traffic

Host Location - If your attracting UK business host in the UK.

URL Names - include relevant keywords - unique to each page.

Robots.txt - A file which permits or denies access to robots or crawlers to areas of your site.

Navigation Structure - Keep it simple.

Meta Tags - Title and Description. - Unique detail for each page, related to page content.

H1 Tags - Use for the short on page content description.

H2 and H3 Tags- Use for Headings for sub category's within the Content

Page Content - Critical Component.

Internal Keyword Link Strategy - Use targeted keywords to link between pages.

Keyword Visibility - Within page Content.

Image Alt Tags - Helps with Accessibility.

Privacy Policy - Assures trust and confidentiality.

The site should confirm to the W3C standards.

Create and submit sitemap's - formatted in either .xml -.htm - .txt.

Create and submit RSS feeds to relevant feed directory's

Create and submit Articles

Find relevant websites within the same market sector or niche and form a link partnership.

Submit your website to relevant or industry related directory's.

A link exchange should be formed by utilising relevant keyword Anchor Text.

Utilise relevant Social Networks and Forums related to your Market Sector.

Utilise Blog sites relevant to your Market Sector.

The above factors are proven SEO Techniques, that will help increase targeted traffic from achieving good or high ranking search engine positions.

Search Marketing Company's require an understanding of logical information processing, this article is a primary example of the organic optimization services provided by WebPageOne Solutions.