Organic SEO Vs PPC

SEO Vs PPC

Organic SEO :

In organic search engine optimization, website owner or webmasters spend time and effort to get listed on top in major search engines. But natural optimization is much better than PPC campaign. It costs nothing. Only we spend time, follow the guidelines of search engines, and search some good websites to increase the backlinks of our website. We need also fresh content for our website pages means no duplicate or copied content. Long term market strategy is organic search engine optimization not PPC. Website owner always focus on nature search not PPC.

Advantages of Organic Search Engine Optimization :

1. Not require permanent investment in PPC campaign.
2. Organic search engine optimization delivers result for long time.
3. The traffic comes through organic search engine results is free and we can utilize the money in our other project without investing money in PPC campaign.

PPC :

It is time saving process and provides immediate results and very useful for the new business. Google and other search engines takes some times to crawl a new website. So it is better to get listed on top in sponsored ads in the search engines like google, yahoo and msn and other popular search engines. It needs good keyword selection to convert visitors into business and attractive content. It is the temporary solution to get traffic on the website. If you have money then you run PPC campaign else not.

We have lots of option to increase traffic and get good position in search engines. We have plenty of free articles directories, blogs. We could use these options to increase the backlinks of our websites. It takes time but only organic seo is the solution not PPC.

Advantages of PPC Campaign :

1. Instant result in business.
2. We can stop our PPC campaign any time.
3. We use any keyword to list our website.
4. We can send visitors to any landing page.
5. Perfect for time limited scheme.
6. It works with not well designed websites or whose ranking is low in search engines.

Basic Information for On Page Optimization

On page optimization is a term that describes the necessary changes made on a site to increase its presence online.

On-Page SEO Checklist:

    * Always start with keyword selection, research and testing
    * Meta Description tag
    * ALT tags
    * H1 tags
    * URL structure
    * Internal linking strategy
    * Content
    * Keyword density
    * Site maps, both XML and user facing
    * Usability and accessibility
    * Track target keywords
    * Expect results in 6-12 months

Avoid common on-page SEO mistakes such as:

    * Duplicate content
    * URL variants of the same pages
    * Off-site images and content on-site
    * Duplicate title tags

Avoid spammy SEO tactics such as:

    * Hidden text
    * Hidden links
    * Keyword repetition
    * Doorway pages
    * Mirror pages
    * Cloaking
Keyword analysis:
    Keyword search is an important part of an SEO campaign and the ranking of the site depends on the best keywords chosen. For this you can hire services of an SEO professional. They are able to identify the right keywords that will attract the search engine spiders and help to get a better ranking.


Quality and updated content:
    Fresh and interesting content is always useful to attract the visitors and providing relevant and genuine information is an impressive way to get back the visitors again and again.


Anchor text:
    They are click able texts that points to a particular website. They play a vital role in getting the higher ranks with all the major search engines.


Title tags:
    They enable the search engines to understand what your website is all about. Placing your main keywords or phrases into your title tag can help you attain a better ranking.

Summary for On Page oprimizatoion
On page optimization factors are directly related to the structure and the content of the website and it is about the techniques that make your web pages more search engine friendly. It is essential to gather enough information regarding on page optimization to assist you to build a strong foundation for a successful SEO campaign.

Use of keywords in the Domain name:
    While optimizing your website, it is better to keep in mind that using the selected keywords in the domain name is the initial and vital step in creating a website. The domain name should not be too long or too short.

Find out who is in the top ten for your keywords, research their sites, try to figure out what they are doing and you are not.



Complete your website aswell as you can.
- Find the best keyword density
- Meta description
- Have some blog for your site
- Get some reviews
- Get backlinks
- Build more links with high PR pages
- Submit your site to search engines and directory
- Create a SiteMap for your site and submit it to google
- Use Google Webmaster tools and analytics
- Make your contents totally genuine.

All the best to get best rank soon in google.